9214358828/29, 7413928928

Prof Rishika Sharma

Assistant Professor
Email ID :
Pursuing PhD (Marketing)

Brief Profile

Prof Rishika Sharma is faculty of Marketing in IILM Academy of Higher Learning, Jaipur. She is pursuing her PhD in the area of marketing from Rajasthan Technical University, Kota.

She has 8+ years of academic experience and she has contributed quality research papers in the area of marketing for various national and international journals. She has also presented her research papers in various seminars and conferences.

She has been teaching Marketing and Finance and related subjects to MBA students for the past 8 years. Her core areas of interest are Marketing of Services and Management of Financial Services, Security Analysis and Portfolio Management, Financial Derivatives, Integrated Marketing Communication, Marketing Management.

Personal Qualification

  • Ph.D., Marketing, Rajasthan Technical University, Kota (pursuing)
    • Topic: Impact of personality Traits on Consumer Buying Motives of Eco-friendly Products with special reference to FMCG
  • MBA, Subodh Institute of Management and Career Studies, Jaipur (2013)
    • Major: Finance and Marketing (Got first position in college)
  • M.Com., University of Rajasthan Jaipur (2017)
    • Major: Economic Administration and Financial Management
  • B.A., Vidysthali College, Jaipur (2011)
  • Completed coursera certification by ISB of the subject Introduction to Financial Market.

Research and Scholarly Publication

  • Paper published online in International Journal of Management and Social Sciences Research (IJMSSR) on the topic “Green marketing strategy in IT sector: A conceptual paper”. (ISSN 2319-4421) 
  • Paper published online in UGC care approved group II journal GIS Science Journal on the topic: Influence of Green Marketing on Consumer Behavior: A review of literature and directions for future research”. (ISSN 1869-9391)
  • Paper published in Vidyawarta International Journal on the topic “A study on consumer behavior in modern economy”. (ISSN: 2319 9318)