If you are in the marketing field, you may know the impact of a good Marketer who can increase the sales of a product. On the other side of a coin, a bad marketer can brought down the sales of a product. Technology has a great role in marketing. Technology migrates to the mainstream and adopted into standard marketing practice. Companies are adopting the new marketing channel due to change in technology. Digital Marketing is considered as the New Marketing Channel. Digital Marketing is the marketing of products and services using digital channels such as social media, mobile applications, email, web applications, search engines, blogs, etc.
Digital Marketing is like a huge tree with several branches. The 2 main pillars of Digital Marketing are Online Marketing & Offline Marketing.
There are 7 big categories of Digital Online Marketing which includes: Content Marketing, Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-per-click advertising (PPC), Affiliate Marketing & Email Marketing.
There are 4 big categories of Digital Offline Marketing which includes: Enhanced Offline Marketing, Radio Marketing, TV Marketing & Phone Marketing.
Moreover, both pillars of Digital Marketing are equally important. Digital Marketing has become an increased advantage for brands and business. In the past few years number of smart phone users has grown and it will become double or triple in next few years from today.
IILM – Academy of Higher Learning: Developing & Enhancing Digital Media Skills
Digital media skills imparted as the most demanded skill in today’s era. Our institute provides exposure of practical learning, Add-on Certificate Course in Digital Marketing to develop and enhance the skills. Also we don’t want to introduce the theoretical concepts only. Therefore, our course is structured to cover both the theoretical concepts with practical implementation, thereby enabling you to start your career at a higher level. To provide you with advanced knowledge we cover all the topics with relevant case studies.
Join Us to Unveil Your Caliber!
The time has gone when a Degree in hand helps in getting an attractive job. At present skills play a major role in getting an attractive job. Thus, we will let you work on projects. As a fresh graduate you can see the world as full of opportunities. The scope of Digital Marketing is going to increase in the coming times that will also increase the number of jobs in the sector. If you want to start your business, this course will help you as this course is designed to turn the candidates into Digital Entrepreneur.
According to Albert Einstein,
“Education is not the learning of facts, but training of the mind to think.”
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By Ms .Pragya Jain ( Student MBA Ist Year)