Qualifications: PhD pursuing (in Marketing), MBA (Finance & Marketing), M.Com (EAFM)
Designation: Assistant Professor (Marketing and Finance)
Experience (in years): More than 6 years
Research Area: Ms. Rishika Sharma is pursuing PhD in the area of marketing on the topic “Influence of Personality Traits on Consumer Buying Behavior Motives with respect to Eco-marketing in FMCG Sector” from Rajasthan Technical University, Kota. She has contributed quality research papers in the area of marketing for various national and international journals. She has also presented her research papers on various seminars and conferences.
Area of Interest: She has been teaching Marketing and Finance and related subjects to MBA students for the past 6 years. Her core area of interest are Marketing of Services and Management of Financial Services, Security Analysis and Portfolio Management, Financial Derivatives, Integrated Marketing Communication, Marketing Management.