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Dr. Swati Bhargava

Assistant Professor
Email ID :
PhD (Marketing), FMS, MDS University Ajmer

Brief Profile

Dr. Swati Bhargava is a Faculty of Marketing and Operations at IILM Academy of Higher Learning Jaipur. She has completed her doctorate from MDS University, Ajmer in Management, MBA from Faculty of Management Studies, MDS University, Ajmer and has qualified UGC-NET JRF in management.

She has 10+ years of academic experience and has a number of research papers in journals of repute and paper presentations in national and international conferences on various themes related to retailing, analytics etc. Her research interest is in the area of Marketing, Finance and Operations.

Personal Qualification

  • Ph.D., Management, MDS University, Ajmer (2015)
    • Topic: Effect of Service Quality on Customer Satisfaction: A Study of Selected Retail Stores in Unorganized Sector
  • MBA, Faculty of Management Studies, MDS University Ajmer (2008)
    • Major: Marketing (Felicitated with University Gold Medal)
  • M. Com., University of Rajasthan Jaipur (2021)
    • Major: Economic Administration and Financial Management
  • M. Com., University of Rajasthan Jaipur (2017)
    • Major: Accounting and Business Statistics
  • B. Com. (Pass Course) Sophia Girls College Ajmer
  • Coursera Certification
    • Initiating and Planning Projects
    • Introduction to Personal Branding
    • Risk, Return and Valuation
    • Six Sigma Principles
    • Integrated Marketing Communication
    • Introduction to Search Engine Optimization
    • Channel Management and Retailing
    • Microeconomics Pri

Research and Scholarly Publication

Publications in Refereed Journals

  • Published paper titledCustomer Service as Business Strategy for Unorganized Retailers: A Case Study of Ajmer” in Global Journal of Management and Business Research: E Marketing, Volume 19, Issue 5 Version 1.0, ISSN 2249- 4588
  • Published paper titled “Influence of Green Marketing in gaining Competitive Advantage through Customer Satisfaction” Scholarly Research Journal For Interdisciplinary Studies Impact Factor SJIF 2016 – 6.177, ISSN 2278 – 8808, UGC APPROVED SR. No. 49366
  • Published paper titled “Role of Advertisement and Promotion in Retail Market” in the edited book titled Perspectives of Business and Management (ISBN: 978-93-82135-01-9)
  • Published paper titled “Service Quality and its Effect on Customer Satisfaction in Unorganized Retailing” in the International Journal of Research in Management and Social Science, Vol. 1, Issue 1 (ISSN 2322 – 0899)
  • Published paper titled “Role of Innovation in Entrepreneurship: An Analysis of SMEs in India” in Entrepreneurship Business Review, Vol. 1 No. 2, pp. 24-37 (ISSN 2229 – 7294).
  • Published papers titled “Survival Strategy for Traditional Retailers in the era of Modern Retailing” and “Customer Perception of Retail Formats: A Study of Ajmer City” in the conference proceedings of the 5th International Conference on Services Management organized by Institute for International Management and Technology, Oxford Brookes University and Pennsylvania State University (ISBN 978-81-309-1812-9)

Chapters Contributed

  • Published chapter titled “Ethics in Business Communication” in the course material of BBA at Vardhaman Mahaveer Open University, Kota