Dr Priyanka Gupta is presently working as an Assistant Professor, at IILM, Jaipur. She has done PhD in Marketing from Indian Institute of Management (IIM) Raipur. Dr Gupta has a keen interest in analysing the buying pattern of consumer specially impulse buying behaviour and has published various research papers in different journals including International Journal of Strategic Decision Sciences, Journal of Electronic Commerce in Organizations, International Journal of Technology Marketing.

Qualification:

• Ph.D., IIM Raipur (2021), Marketing
  • Topic: Impulse buying behaviour in mobile app context
• M-Tech, NIFTEM (2015)
  • Major: Food plant operation Management
• B-Tech, SRM University, Chennai (2013)
  • Major: Genetic Engineering

Publications in Refereed Journals

• Examining the impact of mobile app features on impulsiveness: the moderating role of’ pay-more-get-more’ promotion. (2019) International Journal of Mobile Communications
• Predicting Shoppers’ Continuous Buying Intention Using Mobile Apps. (2018) International Journal of Strategic Decision Sciences (IJSDS).
• Examining the Influence of Antecedents of Continuous Intention to Use an Informational App: Moderating Role of Perceived Usefulness and Perceived Ease of Use (2020) International Journal of Business Information Systems
• Role of Shopping App Attributes in Creating Urges for Impulse Buying_ An Empirical Investigation Using SEM and Neural Network Technique (2020) Journal of Electronic Commerce in Organizations (JECO)
• Segmenting Informational Mobile Application’s Consumer Based on the Factor That Affect Consumers’ Continuous Intention to Use: A SEM-Cluster Approach (2021) International Journal of Technology Marketing.

• Madhya Pradesh Tourism: Destination Branding – Cleared by Case Centre, Case Reference no. 516-0086-1 (2016)
• Did I Include Adequate Information in my Business Presentation? Global Summit on Management Cases, at Indian Institute of Management Raipur, India (February 10- 11, 2017)

• Forecasting Shopping Apps based Impulsive Buying Behaviour Among Shoppers Using Neural Network Technique, 2017 (PAN IIM) at Indian Institute of Management Lucknow (IIML)
• Mobile shopping app: Predicting antecedent of Impulse buying Behaviour using Artificial Neural Network Technique, 2017 (NASMI) at Great Lakes Institute of Management Chennai
• Segmenting Informational Mobile Application’s Consumer Based on the Factor That Affect Consumers’ Continuous Intention to Use: A SEM-Cluster Approach, 2018, American Marketing Association
• Feeling Calm or Excited: Measuring the Frequency of Shopping Using Mobile Shopping App, 2018, Association of Consumer Research at Indian Institute of Management Ahmedabad (IIMA)
• Antecedents of Informational Mobile Application’s Continuous Usage: A SEM-Cluster Approach 2018, Eurasia Business and Economics Society.
• Did I Include Adequate Information in my Business Presentation? Global Summit on Management Cases, at Indian Institute of Management Raipur (IIMR), India (February 10- 11, 2017)
• Attended doctoral workshop organized by NASMI held in Great lakes institute of management, Chennai
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